almost 7 years
DVD disc returned on 3/3/2010
The Goods: Live Hard, Sell Hard is a 2009 comedy film directed by Neal Brennan, starring Jeremy Piven and Ed Helms. The film was released on August 14, 2009.
Ben Selleck's car dealership, in Temecula, California, is failing and he is forced to hire a mercenary, Don Ready. They have 211 cars to sell over the 4th of July weekend. Don's team of Babs, Jibby, and Brent promise Ben that they will make the dealership a profit after the weekend.
On the first day the crowds gather outside for hot dogs and other gimmicks. Don notices that the naturally talented salesman, Blake, could be his son (he was in the town before and had a brief fling while there). The sales team sell the cars by any means necessary and finish the day selling 71 cars. Before they can leave the lot Stu and his son Paxton from the opposing dealership offer to purchase the lot. Since Paxton is marrying Ben's daughter, Ivy, he is trying to put his future father-in-law out of business. Paxton only wants practice space for...